Display Method

(Examples of promotional signage)

 Robinsons uses signage like promotional and locations to identify themselves. They also use visual communication (lighting, colors, music and scent) to stimulate customer perceptual and emotional response to affect their purchase behaviors.   We observed that Robinsons uses a mix of classical or soothing music to encourage their shopper to slow down, relax and look at their merchandise, use warm colors like red on their promotional signage so as to attract shopper’s attention.

We observed that Robinsons display most of their expensive products such as branded perfumes and watches in a glass case. This prevents items from begin stolen and also allows customers to view the products from different angles. A sales assistant will be to assist if a customer wants to get a closer view and feel of the products.

When all items of the same category are arranged together, it increases sales as customers may purchase items such as accessories which would go along well with the clothing they bought. Robinsons displays its ladies wear and accessories using mannequins which will display a full set of different products from top to toe, therefore providing customers with a full solution.