Robinsons is a departmental store which sells a wide variety of assortments at high quality to the (middle-to-high income) earners in the society. This is due to the nature of the products that they got into store which are the high-end brands sold at a price considerably at the high side. Robinsons want to project an image that is able to meet their target customers’ preferences and needs.
They managed to cover most of their target segments, catering to the different age groups with different styles, personality, tastes and brand preference. This shows why Robinsons carries so many different assortments and varieties with such huge product range, width and depth.
Below pictures have shown how Robinsons attracts its target market.
Below pictures have shown how Robinsons attracts its target market.
The specific target market is:
- The Affluent. (Also known as the high income earners)
- Young couples looking for new household appliances for their new home.
- The Family
- Tourists (Indonesians and the Russians especially)
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