Merchandise presentation and store design

Store layout

Robinsons’ store layout is designed based on their target customers’ decision-making hierarchy and allows the ease of movement within the store. They have very spacious walkways throughout its store, therefore consumers would feel relax and comfortable browsing around the store.

Robinsons uses the Racetrack Layout Design where there is an aisle which will draw customers around the store to all the departments. The Racetrack Layout also provides different viewing angles, encourage exploration and impulse buying.

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