1. Customer Loyalty
Since Robinsons have been around for more than 153 years, it is one of the country’s most renowned department store in the department store industry. Robinsons create emotional attachment with customers through loyalty programs such as encouraging consumers to hold on to OCBC-Robinsons Card to enjoy special privileges such as rebates and exclusive card member events.
2. Retail Branding
As it’s a leader in the department store for over 153 years, they offer only the best quality and understands consumers needs much better than any other department store offering quality merchandise from around the world for Singapore’s shoppers for both men and women.
3. Vendor Relationships
Robinsons has been the departmental store with the most exclusive brands which had been given exclusive rights to offer exclusive sale of desirable brands around the world. They offer exclusive brands such as N.Tyler, Blend, Cote Opera, Invidiauomo, Lantona, Axara, Iro Women, Basic House, Mindbridge, Melissa, etc.
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