Retail Format

·         Appearance and Feel – Gives a feel of high class ambience and atmosphere with dim and bright lighting to bring out the suitable ambience needed for each department. 

Layout of the store – Neat, tidy, and well categorized (Every floor follows a theme – Center Point Robinsons.)  Each level of the store represents different feel.  In level 1 it depicts a high class feel with promoters from various brands to assist, at level 2 they specializes on ladies wear including intimate wear giving a privacy feel for the ladies and finally at the last level they offer men’s wear, items needed in a home and children’s wear and toys including the customer service counter depicting an all round experience.  These themes when together bring forward a lifestyle concept and a family experience.

·         Merchandise Assortments – Robinsons have a reasonably wide variety of products such as clothes, accessories, toiletries & health supplements, footwear, toys, cosmetics, perfumes and home essentials.  They also have a deep assortment of products under the cosmetics category they have brands such as Bobbi Brown, Chanel, Mac Sheen Supre, Mac Jeanius, Mac CremeBlend and Mac Wonderwoman. 

·        Strong Visual Merchandising    – Products are always arranged neatly and attractively with a clear view, under spotlights.  There are mannequins placed strategically near the escalators so that when consumers take the flight of escalator, they will be welcomed by the sight of mannequins dressed fashionably under the specific brand labels to give consumers new ideas on how to match up the clothes and accessories together to achieve a fashion statement. 

·         Customer Service - Robinsons is well known for its service excellence. Their staffs are groomed, friendly and trained to serve their customers and winning back loyal customers.  They are prompt in their assistance and start to inform and promote their specific brands when customers approach them.  They also offer cross selling by directing customers to other departments.