One of the major challenges for Robinsons is on how to improve the morale of store employees. How to keep employees and staff motivated, informed and educated on corporate vision and goals.
This is based on our observation when we visited Robinsons at Raffles City. Staffs gathered around and engaged in their own conversation, thus not much initiative to serve the customer, instead they are waiting for the customer to approach them for assistance.
Secondly, on how to improve productivity in order to enhance customer experiences in the store and build customer loyalty as we know there are many other competitors (departmental stores) in Singapore . Some example: Takashimaya, BHG and Tangs, hence its very important for Robinsons to build on customer loyalty in order to leave deep impression in customer hearts and mindset. One way could be enhancing customers’ experience when shopping at Robinsons. In this way, it could also give them a edge over its competitors.
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