The Retailing Environment

To understand their variety and assortment:

Example of products categorized by levels

Variety

Being one of Singapore’s largest departmental stores, Robinsons provide a wide variety of products to attract more customers and therefore gain a bigger market share. Our team have decided to visit Robinsons departmental store in Raffles City. There are several number of well categorized departments on different levels in Robinsons. From ladies' fashion to home, beauty to the Bedshop, there is something for everyone at Robinsons. The above picture have indicated how Robinson catergorised their products on different levels.


Assortment

Robinson also provides deep assortments  and under each department,  we also found out that there is a wide range of brands each having their own unique features and variety. Some brands and products are exclusively found in Robinsons while some others are of consignment terms.

Robinson carries a large number of SKU.
These are some of the assortment brands of the different product category

Some examples :

Skin Care: CLARINS, ESTEE LAUDER, FANCL,LANCOME, ORIGINS

Make Up: BOBBI BROWN, CHANEL, OPI

Chanel Cosmetics

Next, we will be covering the challenges faced by Robinsons.